By Manjunath K. Shresthi
October 26, 2024
Anijay Media Solutions: Advertising, Branding and Content (ABC) creation company is located in Dharwad. It’s a partnership business started by the duo of Mr. Pavan Mudholkar and his spouse, an Ayurvedic doctor. Its sole objective and aim was to make it a platform to collaborate with like-minded professionals in the field of ABC. It has also tied up with designing, printing and web development agencies.
The industry is now witnessing a rapid shift in the way people are consuming news and information. The future is digital media with equal opportunities to cover bigger as well as local & remote markets.
Anijay Media stands out in terms of its wide industry experience. It has vast experience of working on digital branding projects in different markets and catering to diverse segments like: Healthcare, IT, Media, Manufacturing, Retail, Real Estate, Start-ups and other professions. Pre-Covid, the firm had a 10 member research and content team. Post the Covid pandemic, they too were severely affected. They positioned themselves and handled the crisis. It currently has a four member staff to handle desk and operational work. They quickly transitioned to new digital marketing, content development trends and got some work based on that. They also took up a challenging work to market, promote and did brand positioning for a leading solar manufacturing company in India.
They also have forayed into making short/long videos along with the current craze of making reels. They have a dedicated team to operate drones; write scripts; screen play; editing services and post production work with voiceover services for making documentary films and corporate videos. All work professionally done on a turnkey basis and doing timely
completion of the work undertaken.
About Pavan Mudholkar: born in a third generation business family having interests in cinema and real estate. He finished his early education, and graduated with a degree in business administration from Karnataka University, Dharwad, in 2005. He later did his Post Graduation (Business Administration) in Bangalore, and worked abroad for short duration in the study exchange program during his PG course. His first job was at ITC Infotech – Inside Sales & Research department.
In the year 2013-14, he returned to Dharwad, joined the family business and simultaneously started working on consulting and research projects outsourced from a Bangalore based firm. His work experience in Dharwad was challenging, dynamic, enriching and robust. The family owns the oldest single screen theatre ‘Vijaya’ in Dharwad. He’s also worked in marketing movies and ticketing start-up. The family owned business, gave him an
opportunity to travel to different cities in north Karnataka, and interact with people of different age groups and professions.
Visit: www.anijay.com
